Digital Producer

ABC 6 News Rochester

job description

Job Overview:

This position is responsible for producing content on company's website(s) to include local local news, weather, sports and public information content.

Job Duties:

Writes stories for the website using such sources as broadcast scripts, Associated Press wire stories, and raw news facts in an urgent and immediate fashion.

Create images to appear with stories using an online tool, edit video clips, and post to the website.

Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional content for news stories.

Identify and post engaging social media content on the station's various platforms that match overall goals for news and community outreach.

Develop digital coverage plans for big news events (i.e. station-sponsored events, elections, sporting events) taking into account stories, live-streaming opportunities, social media posts, photo, and video content, etc.

Assist assignment desk in assigning reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.

Help with website layout and design.

Perform other duties as assigned.


Bachelor's Degree or equivalent experience in news writing (newspaper or web writing preferred).

Computer proficiency, including experience with digital publishing content management systems; photo editing, video editing, and basic HTML tags.

Sounds news judgment and excellent writing skills (including spelling and grammar).

Ability to have initiative, judgment, and hands-on determination to take a web story from conception to post under tight deadlines.

Ability to establish and maintain good working relationships with outside vendors and content providers.

A passion for constantly generating new, fresh, and unique content that is up-to-the-minute and community-focused.

Prior experience using major social media platforms such as Facebook, Twitter, and YouTube is required.

Must be available to workdays, nights, weekends, and holidays.


EEO Statement

We are an equal opportunity employer, including disability/vets.


Diversity Statement

Hubbard Broadcasting has been committed to representing the communities we serve since our founding nearly 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

contact information

business: ABC 6 News Rochester
contact: Sarah Brooks
address: 1320 Salem Rd SW
Rochester, Minnesota 55902
phone: 507-288-7555 (Call Now)

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